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Modeling the Business Model Canvas with the ArchiMate® Specification

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February, 2020
Osterwalder’s Business Model Canvas (BMC) has become a widely-adopted technique for defining and describing business models since the publication of the seminal book “Business Model Generation” (BMG) in 2010. This White Paper shows how the ArchiMate® modeling language, as defined in the ArchiMate Specification, a standard of The Open Group, might be used to model the elements of the BMC.