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Digital Practitioners

The Digital Practitioners Work Group exists to develop and promote an understanding of what it means to be digital, and to establish best practices for organizations providing a digital customer experience. Digital is not about IT – it is about business and workforce transformation. Digital Transformation is fundamentally a strategy and an operating model change, in which technological advancements are leveraged to improve human experiences and operating efficiencies, and to evolve the products and services to which customers will remain loyal.