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How is this any different to ITIL?

Answer: 

The IT4IT™ Reference Architecture and ITIL are complementary.

ITIL is a process and capability-based framework that provides best practice guidance for IT Service Management. ITIL offers a reasonable statement of requirements for finer-grained IT management processes. However, ITIL moves directly from the highest-level concept of the Service Lifecycle to its 25 granular processes.

The IT4IT™ Reference Architecture provides an information (data-driven) model and reference architecture that offers prescriptive guidance across IT management. The IT4IT™ Reference Architecture provides a foundation upon which best practice-based process models like ITIL may run. The IT4IT™ Reference Architecture will provide an important middle ground by defining the major value streams of Strategy to Portfolio, Requirement to Deploy, Request to Fulfill, and Detect to Correct.